{"id":1434,"date":"2012-05-18T10:48:31","date_gmt":"2012-05-18T15:48:31","guid":{"rendered":"http:\/\/www.kateva.org\/sh\/?p=1434"},"modified":"2012-05-18T10:48:31","modified_gmt":"2012-05-18T15:48:31","slug":"modeling-startup-revenue-subscription-vs-perpetual-license","status":"publish","type":"post","link":"http:\/\/www.kateva.org\/sh\/?p=1434","title":{"rendered":"Modeling startup revenue: subscription vs perpetual license"},"content":{"rendered":"<p><a href=\"http:\/\/kellblog.com\/2011\/01\/26\/perpetual-money-vs-perpetual-license-subscription-saas-and-perpetual-business-models\/\">Link.<\/a> Nice business discussion: &#8220;To make my model, I started with bookings for the perpetual company and hard coded $5M in the first year on a reasonable ramp.\u00a0 Then I made a set of reasonable assumptions (for a hot startup) that drove the rest of the model:\u00a0 100% license bookings growth, a 20% maintenance rate, a 90% maintenance renewal rate, a 50% rate of professional services organization (PSO) services bookings relative to license, and a bookings-to-revenue conversion rate of 85% for PSO in the subsequent quarter&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link. Nice business discussion: &#8220;To make my model, I started with bookings for the perpetual company and hard coded $5M in the first year on a reasonable ramp.\u00a0 Then I made a set of reasonable assumptions (for a hot startup) &hellip; <a href=\"http:\/\/www.kateva.org\/sh\/?p=1434\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[12,35],"class_list":["post-1434","post","type-post","status-publish","format-standard","hentry","category-share","tag-licensing","tag-s"],"_links":{"self":[{"href":"http:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/posts\/1434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kateva.org\/sh\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1434"}],"version-history":[{"count":1,"href":"http:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/posts\/1434\/revisions"}],"predecessor-version":[{"id":1435,"href":"http:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/posts\/1434\/revisions\/1435"}],"wp:attachment":[{"href":"http:\/\/www.kateva.org\/sh\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kateva.org\/sh\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1434"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kateva.org\/sh\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}