{"id":122,"date":"2012-04-28T20:10:48","date_gmt":"2012-04-29T01:10:48","guid":{"rendered":"http:\/\/www.kateva.org\/sh\/?p=122"},"modified":"2012-04-28T20:10:48","modified_gmt":"2012-04-29T01:10:48","slug":"enterprise-2-0-freemium-first-enterprise-second-part-1-of-3","status":"publish","type":"post","link":"https:\/\/www.kateva.org\/sh\/?p=122","title":{"rendered":"Enterprise 2.0: Freemium first, enterprise second (Part 1 of 3)"},"content":{"rendered":"<p><a href=\"http:\/\/feedproxy.google.com\/~r\/OmMalik\/~3\/YRSEcNrz5ns\/\">Link<\/a><\/p>\n<p>&#8221; Atlassian, has developed a clever way to increase in-app conversion called Causium. Instead of charging users, Atlassian asks them to donate a small amount to a charity called Room to Read. The fundraising is for a good cause, but the strategy is really designed to get users to input their credit card details, thus removing a crucial barrier when you attempt to convert them to a paid subscription later.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link &#8221; Atlassian, has developed a clever way to increase in-app conversion called Causium. Instead of charging users, Atlassian asks them to donate a small amount to a charity called Room to Read. The fundraising is for a good cause, &hellip; <a href=\"https:\/\/www.kateva.org\/sh\/?p=122\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[35],"class_list":["post-122","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-s"],"_links":{"self":[{"href":"https:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/posts\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kateva.org\/sh\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=122"}],"version-history":[{"count":1,"href":"https:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/posts\/122\/revisions"}],"predecessor-version":[{"id":123,"href":"https:\/\/www.kateva.org\/sh\/index.php?rest_route=\/wp\/v2\/posts\/122\/revisions\/123"}],"wp:attachment":[{"href":"https:\/\/www.kateva.org\/sh\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kateva.org\/sh\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kateva.org\/sh\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}