Enterprise 2.0: Freemium first, enterprise second (Part 1 of 3)

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” Atlassian, has developed a clever way to increase in-app conversion called Causium. Instead of charging users, Atlassian asks them to donate a small amount to a charity called Room to Read. The fundraising is for a good cause, but the strategy is really designed to get users to input their credit card details, thus removing a crucial barrier when you attempt to convert them to a paid subscription later.”

Water slide of death (NJ)

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“From 1978 to 1996, the Action Park of Vernon Township, New Jersey provided thousands of teenagers with the white-knuckle thrills only inattentive employees and poorly conceived amusement park rides can deliver. The Park’s dubiously safe rides were responsible for countless scrapes and bruises and at least six fatalities.” And we think America is the land of lawyers.