https://www.theatlantic.com/culture/2026/07/music-flop-era/687785/?lctg=6050e8354c8a1e4095fc2896

There’s a lot of chance to fame and glory, and few stay near the top. The interesting part is tying pop star decline to changing culture …

“This era of the internet is becoming stale, and the trajectory it set culture upon is reaching a terminal point. After years of explosive expansion, U.S. growth for Spotify and TikTok has shown signs of slowing”

I don’t know where the culture goes. Might was well try to predict fashion. But it does feel in motion again.